Let's see, that would be three pieces of good-quality mail I got today. One of which was a tiny, blue laminated slip informing me of a package. Package? Valentines Day is still a little ways off, and I'm not expecting anything...
A quick glance at the label: BMW NORTH AMERICA INC.
And at this point I start screaming, check my pants, and start screaming again. I didn't expect a brochure in response, much less a package. After much comotion and gathering of friends and neighbors, I proceeded to tear into my parcel - wild thoughts of car keys and rare jewels bouncing around in my head. Alas, there were no keys nor instructions where to pick up my beloved M3. Instead, my hand held a neat, black box emblazened with BMW and a smattering of German enclosed in bubble wrap. The box contained a collector's model M3 Cabrio on a stand and a letter signed by Edward A. Robinson, CEO of BMW Americas Region.
::
Dear Matthew,
Thank you for your letter and your enthusiasm for BMW. Having a recent college graduate and a pending hopeful graduate, I can understand the challenges of today's business environment after dedication to four years of study. I'm sure you'll be very succesful in whatever field your career develops.
As I also reflect on today's economy, I know you can appreciate my not being able to satisfy your request. Hoipefully, the enclosed token will keep your spirits for BMW alive and, when the time is appropriate, you will think of BMW to satisfy your driving pleasures.
Thank you for your continued interest,
Best Regards,
(signature in INK)
::
Haha, well it makes me happy. And as far as a PR stunt goes, it worked - i'll definitely be thinking of BMW to satisfy that driving pleasure.
Next up: Ferrari, Lambo, and Mercedes
The musings, laughter, anguish, and tears of a Stickman living the life drawn for him by the Artist. "I must learn to serve the Artist first, His pen directs my path. He breathes life into these worn-out sticks, And stickmen will see at last."
About Me
- MRJ
- Poor. Student. Firefighter. EMT. Kind. Optimistic. Shy. Dreamer. Fool. Happy.
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2 comments:
:-O :-O :-O :-O :-O :-O :-O :-O :-O :-O
!!!!!!!!!!!!!!!!!!!
hahahahahahahahaha you are my hero! hahahaha the CEO of BMW North America wrote you a personal letter!!!!
WHAAAT!!!!
You must show me!! Did I mention you are my hero!?!
OH MY GOODNESS!!!!!!!!!! There are still good humans in the world!! That's so awesome that they actually sent you a PERSONAL letter AND a "BMW"!!!!! You are so incedibly cool!!! My brother's right, you can sweet talk anyone into anything!! Congratulations!
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